By: Kevin ArrowCreating a new website can be an exciting yet overwhelming task. One of the key decisions you’ll face is determining how much content to include. Too little, and your site may look sparse and uninviting; too much, and it might overwhelm visitors.
By: Kevin ArrowEngaging content keeps visitors on your site longer and encourages them to return. Here’s how to create it:
By: Kevin ArrowCreating a new website is an exciting step for any small business. However, providing your web designer with the right content can be daunting. Your designer has requested the website's "copy"—the words on each page—and photos.
By: Kevin ArrowOur first website had a mesmerising sliding door transition. Visitors loved it, and they flocked to watch this digital novelty. It was 2006. Pretty much everything online was a novelty back then. But here's the catch: they sucked up all our bandwidth without engaging further. That's when we learnt a vital lesson: it's not just about attracting more website traffic; it's about attracting the right visitors.